WXPN
Graphic Design Intern | June 2022 - May 2023
Adobe Suite
Canva
WXPN, or XPN↗ (Exponential Pennsylvania Network), is a non-commercial public radio station licensed to the University of Pennsylvania. WXPN also produces World Cafe, which is distributed by NPR to other non-commercial radio stations in the United States.
As a graphic design intern, I collaborated with the marketing department to design merchandise, social media templates, and promotional materials.
#TBTXPN Designs
Visual Identity
Social Media
WXPN hosted a weekly throwback series this summer ("Throwback Thursday XPN"). I prepared a series of vector-based graphics weekly to be used on WXPN’s official Instagram and Facebook accounts according to the week’s theme.
Car Drive Mug
Visual Identity
Merchandise
To celebrate and thank donors to WXPN’s annual car drive, travel mugs were made and distributed to them. I proposed three different designs, each with a front and back design in all white. My goal with each design was to combine car and music elements in a fun way. Below is the final product!
Some ideas that didn’t make the cut:
90's A-Z
Visual Identity
Social Media
Merchandise
For this new series celebrating 90’s classics, I worked closely with the creators to establish its visual identity. From those visuals I then designed social media graphics and physical merchandise (eg. the stickers shown below).
Some ideas that didn't make the cut:
#TGOTW Template
Visual Identity
Social Media
I developed a new template for WXPN’s Instagram story posts promoting their weekly concert ticket giveaways ("Ticket Giveaway of the Week"). While the illustration itself is complicated, I used layers so that anyone can easily modify the colors of the template and customize the post to the accompanying concert graphic.
Land of the Lost 80’s Dance Party
Visual Identity
Social Media
Merchandise
WXPN hosted a free dance party with programming linked to the weekly series “Land of the Lost.” I designed social media promotional assets as well as a sticker design to distribute at the event.
XPonential Music Festival
Print Layout
For WXPN's annual summer music festival, an idea was developed to set up a welcoming and interactive poster where attendees can "activate" their musical mindset by writing reasons why they are at the festival or love music. Along with the activation board, I made flower petal stickers that attendees would write on and stick directly to the board. The flowers and corresponding petals were designed so that the flowers could have different numbers of petals (so the board composition appeared more organic), as the petal stickers never changed size.
